Based on the three customer personas, which consumer segment should Ontela target?

see description, marketing, maths, stats

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Ontela PicDec (A) and (B) (KEL450-1)

(A)
1. Based on the three customer personas, which consumer segment should Ontela target?
2. Create a positioning statement for your chosen target persona and identify the key themes that should be emphasized in the messaging for the PicDec service to this segment.
3. What are the risks of using qualitative persona to select target segments?

(B)
1. Based only on the cluster analysis data, which preference related variables are most useful for segmentation identification and evaluation? Which variables are least useful?
2. Create descriptive profiles for the customers segment represented by each cluster, without using information provided in Exhibits 3 and 4.
3. Now use the profiling information in Exhibit 4 to create a revised profile for each cluster. Is this profile different from what you guessed based only on the preference data?
4. Which segment(s) would you recommend as a target for PickDeck? Justify.
5. Develop a positioning statement for your elected target customer(s)…

These written assignments should not exceed four pages. Up to three pages of supporting material (tables, figures, graphs) may be attached. This material should be referenced in the text of the write-up. Professional quality writing and presentation are expected. Write-ups must be double-spaced, in 12-point font with 1” margins.

Your answers and recommendations should be based on quantitative and qualitative analysis of case data. Your analysis should anticipate potential objections to your recommendations and illustrate its superiority over other alternatives. It should be analytic and deliberative in tone. The most persuasive documents are the ones that debate more than advocate. After all, if you do not look at all alternatives, how do you know that you have chosen the best one? In answering the case questions, do not describe the case, but focus on the following three factors: 1) careful analysis of the sit

Reflecting on the concepts you have studied in the course, discuss the legal and ethical issues surrounding Solyndra, the California based solar panel manufacturer.

BUSN311 ESSAY!!!

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Assignment Instructions

ABSOLUTELY NO PLAGIARISM!!!

Follow the Rubric at the bottom!!!

Essay topic: Reflecting on the concepts you have studied in the course, discuss the legal and ethical issues surrounding Solyndra, the California based solar panel manufacturer. You will need to research the company through the American Military University library. Your essay should include the following:

1) Incorporate two to three specific laws that apply to the situation.

2) Apply three general legal concepts that were discsused in the required readings. Make sure you cite your sources.

3) Discuss how the philosophy of economist Milton Friedman may have influenced the executives of the company.

4) Identify an ethical framework other than Free Market Ethics that applies to this situation and discuss how it may have influenced the executives of the company.

Your essay should be 1800 – 2450 words and in APA format. Use at least seven credible sources for your essay, including at least two sources from the University library. Submit this essay as a Microsoft Word attachment in the Assignment section of the class, no later than Sunday of week seven.

You must support your statements with materials from the text, as well as outside research. Cite your sources in APA format. A great source for those unfamiliar with APA formatting is http://www.apastyle.org/learn/tutorials/basics-tutorial.aspx. All material must be appropriately cited with an in-text citation (author, date) and a reference page listing.

The focus on this essay should be on the legal concepts. Your discussion of the history of Solyndra should consist of no more than one page of the essay.

Unoriginal Content:

Your essay may contain no more than 10% quotes from other sources. Paraphrase what you read instead of copying and pasting. You may not re-use work that you have submitted in previous classes. All work in this class must be original.

Essays that contain more than 50% unoriginal content will not earn any credit. Essays that contain between 10% – 49% unoriginal content will receive a substantial point deduction. Paraphrase instead of copying and pasting. Please note there is a difference between unoriginal content and plagiarism. Unoriginal content is correctly quoted and cited. Plagiarized sentences and paragraphs are not correctly quoted or cited. Plagiarism will result in an automatic zero for this assignment.

Using the findings of fact format, discuss, in detail, any recommendations you may have. You are required to submit three (3) fully justified findings of fact with recommendations.

The Case Study Number 27 “Delta Airlines 2012: Navigating an Uncertain Environment”

(I WILL POST THE CASE FROM THE BOOK LATER TODAY)

You have been hired as a strategic management consultant by organization! What specific recommendations would you make to the senior management team in the development of their strategic management plans with the issues facing their company? Be specific and provide logical justifications.

You should, however, understand what their resources, capabilities, and core competencies are.

Using the findings of fact format, discuss, in detail, any recommendations you may have. You are required to submit three (3) fully justified findings of fact with recommendations

The project must be at least 10 pages.

Combine all previous parts of the Business Plan Practice and submit it as your Final Business Plan project.

Resources: All previous parts of the Business Plan Practice, Appendix 2—Sample Student Business Plan—and Appendix 3—Advanced Business Plan—in Entrepreneurship: Starting and Operating a Small Business

Combine all previous parts of the Business Plan Practice and submit it as your Final Business Plan project.

Locate Appendix 2 and Appendix 3 of Entrepreneurship: Starting and Operating a Small Business:

Access the text within the eBook collection through the link provided
Click theDownload eBooklink
Click theEntrepreneurship_Entire_eBook.pdflink
Click Open or Save when prompted
Use the Adobe down-arrow or scrollbar to navigate to Appendix 2 and Appendix 3

Refer to Appendix 2 as a sample and Appendix 3 as a format guide. The business should reflect the merits of a plan that represents a business venture in a real business environment. As you prepare your business plan, ask these questions:

Does this business plan do justice to my dreams and goals of owning a business?
If I saw this business plan presented by someone else, would I be interested and eager to participate and invest in the project?

Identify strategic HR issues relevant to the overall performance of the organization .

I need help with my assignment

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Description of Assessment Requirements

As a Human Resource Management Consultant, you have been invited by a company of your choice to advise them on the possibility of restructuring their HR practices in order to compete more effectively in the global marketplace. In particular the Board of Directors would like you to address the following:

Task 1

Drawing on HR models, critically explain the company’s approach to the management of its human capital and whether it is appropriate to current market requirements.

(10 marks)

Task 2

Critically discuss its recruitment and selection in relation to strategic human resource initiatives. Make relevant recommendations as to how it could improve this process.

(20 marks)

Task 3

Discuss its approach to HRD and explain how this could be improved.

(20 marks)

Task 4

Critically evaluate the classical theories of motivation and from your discussion of these theories propose a hybrid theory which may combine the most meaningful characteristics from a range of these theories and which you believe will have practical value in this organisation. (20 marks)

Task 5

Discuss the challenges of managing change in the context of restructuring the company’s approach to managing its human capital. (20 marks)

Presentation (10 marks)

(Each task should be approximately 800 words in length)

General guidelines:

1. Your analysis must be grounded in appropriate academic literature and must provide clear evidence of independent critical evaluation.

2. The coursework is an individual written assignment and worth 100%.

3. Your work can be submitted in either report or essay format.

4. All research must be referenced and a bibliography attached. Improper or lack of either of these constitutes plagiarism and this will result in a restriction of marks.

5. The application of theory to practice will be given good marks.

6. Maximum Words (4000)

Assessment Criteria

You will be assessed on the following criteria:

• Ability to identify strategic HR issues relevant to the overall performance of the organization (10%)
• Coherence and depth of analysis of issues identified (20%)
• Ability to critically evaluate issues facing your chosen company in relation to relevant theoretical models covered in this module(20%)
• Use of relevant evidence based on personal research to support your analysis (20%)
• Ability to achieve a personal synthesis by drawing relevant conclusions or making recommendations from the analysis and evaluation of relevant facts(20%)
• Presentation in terms of appropriateness of referencing methodology, length, and quality and quantity of references used.(10%)

What are some rules of thumb associated with meeting and greeting?

Module 1 – The Importance of Cross Cultural ManagementObjectives
The aim of this assignment is to provide learners with an opportunity to reflect, in their own words, on the insight of three ongoing extensive initiatives seeking to help us improve our understanding of managing across cultures.
Instructor Comments
A little bit of travel opens up the mind to new possibilities as well as the importance of understanding foreign cultures. In North America, our business system accentuates the formal contractual nature of relationships. We often shop for price and/or quality with little thought given as to who produces an item or who provides particular services. Practices in other national cultures can be different. In many instances, a purchase is made or a relationship developed because of a friendship or family relationship. Deals are sealed by a handshake, not the ink of a pen. Understanding the cultural subtleties surrounding practices can make or break a business deal unbeknownst to the deal-makers.
Geert Hofstede is probably the best known researcher of national cultures as they relate to business practices. His insights obtained from a 1970’s study of 100,000 IBM employees around the world serve as the benchmark for this important area of understanding. Fons Trompenaars undertook his own research and built on Hofstede’s ideas to create his own framework of understanding national cultures. Along with these two large research programs, a third is currently underway seeking to understand the difference in leadership around the world. Robert House and Mansour Javidan lead this group. These three research programs inform this assignment and hopefully serve to improve your knowledge of all important differences and similarities across cultures.
Assignment
This assignment seeks to help you understand the answer to a broader concern and that is, “Why does cross-cultural management matter?”

You should base your responses to the following questions on the insight found in the following four readings:
(Note: To access Library Articles and Journals from off-campus use VPN)
⦁ John Bing: ⦁ Hofstede’s consequences: The impact of his work on consulting and business practices. Academy of Management Executive. 2004
⦁ Geert Hofstede: ⦁ Cultural Constraints in Management Theories, Academy of Management Executive. 1993 7(1) 81 – 94.
⦁ Mansour Javidan, Peter Dorfman, Mary Sully de Luque and Robert House:⦁ In⦁ the eye of the beholder: Cross Cultural Lessons in Leadership from Project Globe, Academy of Management Perspectives. 2006 67 -89
⦁ Fons Trompenaars and Peter Wooliams: ⦁ A new framework for managing change across cultures, Journal of Change Management 2003 3(4) 361 – 375
In order to complete this assignment, please write an essay that offers your ideas about the definition of culture and the importance of cross cultural management frameworks as evident from the ideas found in the readings noted above. In the essay you should answer the following three questions:
⦁ How do each of these authors define culture (Hofstede, Trompenaars & Javidan) noted in the readings?
⦁ Why is cross-cultural management important?
⦁ Why are each of these perspectives important? How do each set of authors define the importance of their work?
Hint: This is an open ended essay. Please use your knowledge of the work of Geert Hofstede, Fons Trompenaars, Mansour Javidan and their colleagues along with the country insights and national culture information found on the websites of the Centre for Inter Cultural Learning and Telegraph.co.uk to formulate your response.
Please limit your response to this assignment to three single spaced, typed pages. Please cite your sources in the text and please reference them at the end of your assignment. Please end your write-up with one paragraph that summarizes what you think is the importance of this assignment.

Module 2 – The Ideas of Geert Hofstede: Cultural DimensionsObjectives
The aim of this assignment is to suggest the role played by management scholars in developing new ideas useful to individuals interested in cross cultural management. Specifically this assignment addresses the ideas and frameworks of Geert Hofstede.
Instructor Comments
Think about a country and its people. Now think about describing the culture or worldview of these people using five dimensions. This exercise explores the culture of a number of countries doing just that. This idea and its framework created through the years of research are controversial. While the ideas are powerful, many would suggest that they oversimplify the concept of culture. How can a culture, built up over hundreds or thousands of years be clarified or understood through such uncomplicated themes? The answer to this question is yours to create.
Concepts such as Hofstede’s five cultural dimensions serve an important role and that is to help managers, observers, travelers and others make sense of complex environments. Surprising and annoying to some is that these dimensions are also empirically derived. Statistical analysis of thousands of data points brought these dimensions to the fore. They represent the interaction of science with the abstract world of values. beliefs and worldviews.
Assignment
This assignment seeks to help you understand the answer to a broader concern and that is, “How do cultural dimensions differ across countries?” You should base your responses to the following questions on your analysis of the ideas of Geert Hofstede.
In order to complete this assignment, you will need to access the country profiles based on Hofstede’s cultural dimensions using the following website: http://www.geert-hofstede.com
Please complete the following exercises.
Please define Power Distance in one sentence and summarize the differences (if any) in Power Distance among Russia, Venezuala, Japan and Bhutan.
Please define Individualism in one sentence and summarize the differences (if any) in Individualism among Russia, Venezuala, Japan and Bhutan.
Please define Masculinity/Femininity in one sentence and summarize the differences (if any) in Masculinity/Femininity among Russia, Venezuala, Japan and Bhutan.
Please define Uncertainty Avoidance in one sentence and summarize the differences (if any) in Uncertainty Avoidance among Russia, Venezuala, Japan and Bhutan.
Please define Temporal Orientation in one sentence and summarize the differences (if any) in Temporal Orientation among Russia, Venezuala, Japan and Bhutan.
Hint: The country profiles described in terms of Hofstede’s cultural dimensions http://www.geert-hofstede.com may be of great value when completing this assignment.
Please limit your response to this assignment to three single spaced, typed pages. Please cite your sources in the text and please reference them at the end of your assignment. Please end your write-up with one paragraph that summarizes what you think is the importance of this assignment.

Module 3 – The Ideas of Geert Hofstede: Similar CountriesObjectives
The aim of this assignment is to suggest the role played by management scholars in developing new ideas useful to individuals interested in cross cultural management. Specifically this assignment addresses the ideas and frameworks of Geert Hofstede.
Instructor Comments
Hofstede’s dimensions play fascinating roles in helping us understand different societies. Take for instance countries or cultures where both scores associated with Uncertainty Avoidance and Power Distance are high. In these instances, the result is the creation of “societies that are highly rule-oriented with laws, rules, regulations, and controls in order to reduce the amount of uncertainty, while inequalities of power and wealth have been allowed to grow within the society. These cultures are more likely to follow a caste system that does not allow significant upward mobility of its citizens.
Further, “when these two dimensions are combined, it creates a situation where leaders have virtually ultimate power and authority, and the rules, laws and regulations developed by those in power, reinforce their own leadership and control. It is not unusual for new leadership to arise from armed insurrection – the ultimate power, rather than from diplomatic or democratic change. “Understanding the meanings associated with these dimensions helps to explain why Pakistan is why it is. It also helps to explain why Canada is not similar.
Assignment
This assignment seeks to help you understand the answer to a broader concern and that is, “How are some national cultures similar?” You should base your responses to the following questions on your analysis of the ideas of Geert Hofstede.
In order to complete this assignment, you will need to access the country profiles based on Hofstede’s cultural dimensions using the following website: http://www.geert-hofstede.com
Please complete the following exercises.

Please identify five countries that are similar in terms of Power Distance. Please summarize in your own words why they are similar.
Please identify five countries that are similar in terms of Individualism. Please summarize in your own words why they are similar.
Please identify five countries that are similar in terms of Masculinity/Femininity. Please summarize in your own words why they are similar.
Please identify five countries that are similar in terms of Uncertainty Avoidance. Please summarize in your own words why they are similar.
Please identify five countries that are similar in terms of Temporal Orientation. Please summarize in your own words why they are similar.
Hint: The country profiles described in terms of Hofstede’s cultural dimensions http://www.geert-hofstede.com may be of great value when completing this assignment.
Please limit your response to this assignment to three single spaced, typed pages. Please cite your sources in the text and please reference them at the end of your assignment. Please end your write-up with one paragraph that summarizes what you think is the importance of this assignment.

Module 4 – The Ideas of Geert Hofstede: Canada and the World
Objectives
The aim of this assignment is to suggest the role played by management scholars in developing new ideas useful to individuals interested in cross cultural management. Specifically this assignment addresses the ideas and frameworks of Geert Hofstede.
Instructor Comments
To understand the influence of Geert Hofstede, consider the comments of John Bing (2004: 2). “Hofstede is the most cited Dutch author and the ninth most cited European in the 2001 Social Science Citation Index. Over time Hofstede’s influence has become so persuasive, and his work has developed so many offshoots, that even those who don’t agree with his theory or conclusions must at least acknowledge his work. Debates within the field are an expected part of the process of theory building, testing, and questioning which characterizes modern science. What is clear is that Hofstede designed the architecture that has characterized much of contemporary cross-cultural quantitative research; and his is the standard to which others must make reference. It would be easier for caravans to cross the desert without touching sand than it would be for researchers and practitioners in this field to avoid Hofstede’s work.”
Despite his influence, his research is often misused or misunderstood. “A common error to which practitioners may be prone involves predicting individual cultural preferences by inference from Hofstede’s country scores. Merely because, for example, Chileans have a high uncertainty avoidance score does not mean that individual Chileans share that quality. they may or may not. Most populations are normal curves, and an individual may be found at one extreme or in the center. That individual’s cultural preference cannot be predicted from the country scores. However, as a whole population, the group tendency is in a specific direction, and that is how Hofstede’s scores are derived.” (Bing, 2004: 2). Consider these points as you complete this assignment.
Assignment
This assignment seeks to help you understand the answer to a broader concern and that is, “How similar or different is the culture of Canada to other countries?” You should base your responses to the following questions on your analysis of the ideas of Geert Hofstede.
In order to complete this assignment, you will need to access the country profiles based on Hofstede’s cultural dimensions using the following website: http://www.geert-hofstede.com
Please complete the following exercises.

⦁ How is the national culture of English Canada similar or different from that of Australia?
⦁ How is the national culture of English Canada similar or different from that of Burkina Faso?
⦁ How is the national culture of English Canada similar or different from that of South Korea?
⦁ How is the national culture of English Canada similar or different from that of the Brazil?
⦁ How is the national culture of English Canada similar or different from that of Malaysia?
Hint: The country profiles described in terms of Hofstede’s cultural dimensions http://www.geert-hofstede.com may be of great value when completing this assignment.
Please limit your response to this assignment to three single spaced, typed pages. Please cite your sources in the text and please reference them at the end of your assignment. Please end your write-up with one paragraph that summarizes what you think is the importance of this assignment.

Module 5 – A Sample of Useful Online Information Sources for Cross Cultural Management
Objectives
The aim of this assignment is to suggest sources of online information useful for managing across cultures and why they are valuable.
Instructor Comments
The websites of Kwintessential and the Centre for Inter-Cultural Learning are gifts. Their scroll down features offer the curious a quick and fascinating means to summarize a nation’s culture. The latter source is written for Canadian’s from the perspective of the host culture with a comparison to that of Canada. Of interest is that this source is an important tool used to train Canadian diplomats and government representatives prior to heading off for extended stays overseas.
These descriptions are quite extensive but are also fairly new in this form. Surprisingly, free, easily accessible and well organized information of this nature is not that easy to find. Presented in this form, both of these information sources serve as excellent vehicles for making comparisons across cultures in a fairly user friendly fashion.
Assignment
This assignment seeks to help you understand the answer to a broader concern and that is, “How can some publicly available online information sources help me understand different national cultures?” You should base your responses to the following questions on your analysis of a series of websites noted below.
⦁ Country Etiquette Guides found on the Kwintessential.com website.
http://www.kwintessential.co.uk/resources/country-profiles.html and http://www.kwintessential.co.uk/etiquette/doing-business-in.html
⦁ Country Insights found on Centre for Inter-Cultural Learning website.
http://www.intercultures.ca
For each of the questions below, compare and summarize in one-half page each, the responses for five countries.
Please answer the following questions.

⦁ What is one important point associated with negotiations?
⦁ What are some rules of thumb associated with meeting and greeting?
⦁ How might a foreigner make a good first impression?
⦁ What are some of the stereotypes associated with the culture of the country?
Hint: Please look closely at the questions and/or keywords used on the Kwintessential’s Country Etiquette Guides and the Centre for Inter-Cultural Learning’s Country Insights. You might find similarities with those of this assignment.
Please limit your response to this assignment to three single spaced, typed pages. Please cite your sources in the text and please reference them at the end of your assignment. Please end your write-up with one paragraph that summarizes what you think is the importance of this assignment.

Provide a capability audit to one component only for a selected section or department in ” Emirates Airline Company “

In chapter one and two, we explained capabilities as business model component.
These capabilities are 8 components represented in the following 4 combinations
1- Analyze Process and Infrastructure
2- Evaluate People and Partners
3- Assess Organization and Culture
4- Evaluate Leadership and Governance

Provide a capability audit to one component only for a selected section or department in ” Emirates Airline Company ”

-Focus on how information and communication technology is effecting or effected by the capability factors.
– Apply the concept of integration and disconnectedness, when you come to asses and judge the organization capabilities.
– Critical eye is encouraged – No limit for quality or improvements.

Describe the organization, business or activity requiring data management development.

1) Project Description (1-2 pages) (Submit at Checkpoint 1)

Locate a “client” to develop a database system for. This client may be any organization in the community. Some examples of topics used in the past: Topic Examples.xlsx

Describe the organization, business or activity requiring data management development. Describe the data environment: existing database, data files, or other sources of existing data. Describe the current unmet needs; i.e., the ways in which a well designed database can help make the organization more effective. Describe in words the kinds of data that will be tracked, the kinds of applications required, and any unique requirements, such as security or web-access. Lastly, discuss limitations of the database you build. What needs were you not able to meet? Make suggestions for future revisions.

If you are unable to locate a client, please contact me at least one 5 days prior to the due date of Checkpoint #1.

2) Project Planning

List Entities
List Attributes
List relevant “business rules”
=============

Check Point 1, (See due date in Assignment) (Maps to the SDLC Steps 1 (Project Identification & Selection) and 2 (Initiation and Planning)

Check Point 1 is basically a rough outline of your project. It should provide details of the “Lists” above. You will submit a Word or PDF document.

Include a rough sketch of your ERD (conceptual design) listing essential entities, attributes and business rules.

Submit this file on Canvas under Assignments-> Checkpoint 1

Checkpoint 1 is to be a document outlining your project and a rough draft of an ERD. Submit your Word or PDF document here. Be sure to include a discussion of the business rules in the outline.

locate a current event related to crime from newspapers, magazines, internet, or TV, briefly describe the details of the event and then apply at least one concept from class to the event.

day after the deadline.
In order to complete this assignment, you will need to locate a current event related to crime from newspapers, magazines, internet, or TV. Once you have found a current event, you will need to briefly describe the details of the event and then apply at least one concept from class to the event. So for example, if the current event is about theft, you can apply what we have learned about theft to the event. Or another option would be to apply one of the theories to discuss possible reasons the individual did what they did. Regardless of where you located the current event, you will need to make sure that you cite the source of the information. As well, you will need to cite your text or class notes in your discussion of how this relates to the course. You should refer to the paper assignment requirements in terms of writing this paper (for citation expecations). It is expected that this assignment should be approximately one page in length, should include citations, should be typed, double spaced, with one-inch margins. You should use a font that provides a minimum of sixty-six characters per line (ex. Times New Roman, 12 point). relate this current event to the labeling theory

Which factors are determinant for the successful introduction of a Real-Time Planning Information TMS?

Current use and experience and future views and wishes of Logistics Service Providers (LSPs) regarding Real-Time Planning Information (RPI) in Transportation Management Systems (TMS)
– focus on the Netherlands and Germany

With RPI is meant: the planning for client, contractor and driver is automated and continuously updated in order to overcome any changes that occur during the logistics process

5. RESEARCH OBJECTIVE

The main research objectives are:
A) To examine whether Logistics Service Providers are satisfied with their current TMS, by analyzing current use and customer satisfaction;
B) To make a recommendation on the most important features of a Real-Time Planning Information TMS by analyzing future views and wishes;
C) To give an advice on whether and how to introduce a Real-Time Planning Information TMS.
Research area
Top 100 logistics service providers in the Netherlands and 46 German CargoLine partners. Those 146 logistics service providers are clients and operators within the exact same industry (competitors). Cluster sampling will be the technique used in order to come up with a representative result.
6. RESEARCH QUESTIONS

The entire research revolves around the main question. The problem and purpose were indicated in previous chapters, this more or less automatically leads to the main question.

The main question as defined below will lead to achieving the research objective.

Main question: Are there Logistics Service Providers in the research area who would consider using/buying a Real-Time Information TMS?

The following sub questions will support the main question:
1. What is the company’s internal situation?
2. What is the current market situation as regards to TMS and additional functions?
3. How important is Real-Time Planning Information for LSPs?
4. What are the future views and wishes as regards to TMS?
5. What are the market trends?
6. Who are the main competitors?
7. Which factors are determinant for the successful introduction of a Real-Time Planning Information TMS?