Describe the market size of each target buyer segment in quantifiable units (number of buyers and/or dollars)

o Identify any further segmentation that may be needed to reach the best target or set of targets for your client’s product/service offering. o specify projected market growth of each segment over 3-5 years Estimate your expected market share as a percent of each target segment o explain the rationale for your estimates, considering the competitors and their market share, and your client’s competitive position; o specify all assumptions you used in your estimation (e.g., about price, competitors’ market share, new entrant threat), o show all your calculations so they can be readily verified The attached will provide background and information concerning the target market which this assignment will need to be fulfilled with.

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