Develop a written report of your market analysis. Include a visual diagram of your overall market analysis using strategic thinking maps as a tool to assist with the different facets of the strategic planning process.

Use the Capstone Project Case Study to conduct a market analysis. In your market analysis, identify the segments (potential patients and physicians, for example) and provide a summary of your findings.

The map is to be used as a supplement to your written market analysis. The market analysis produced will be used in the final submission of your Capstone Project.
Be 3-4 pages in length, not including the cover, abstract (optional), or reference pages.
Utilize headings to organize the content.
Include the strategic thinking map in addition to/or as a part of the 3-4 pages of content.
Include a minimum of four references with associated in-text citations.For your Capstone Project, you will be using a case study that focuses on Pocahontas Memorial Hospital located in Pocahontas County, West Virginia. Pocahontas Memorial Hospital (PMH) would like to offer a comprehensive satellite health clinic within Pocahontas County. You have been contracted to prepare a report for the PMH Board of Directors to guide them in determining the feasibility of opening a satellite clinic as part of a strategic initiative for their annual strategic management planning process.
Background case studyProviding healthcare services to residents in rural areas has presented increased challenges that include access and cost. For your Capstone Project, you will be using a case study that focuses on Pocahontas Memorial Hospital located in Pocahontas County, West Virginia. Pocahontas Memorial Hospital (PMH) would like to offer a comprehensive satellite health clinic within Pocahontas County. You have been contracted to prepare a report for the PMH Board of Directors to guide them in determining the feasibility of opening a satellite clinic as part of a strategic initiative for their annual strategic management planning process.

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