You will develop a public relations campaign plan based on a provided brief from a real-world client (Seafood Industry Association). Materials related to this client will be sent shortly so please click through to access information. The plan should demonstrate an in-depth understanding of the client, drawing on research and research insights, provide a recommended primary research tool, identify stakeholders and target publics, the problem or opportunity being addressed by the campaign, campaign goal and objectives, strategic approach, tactics, implementation timeline, budget, and evaluation. Here are a number of extensive research reports to draw on for your campaign. The client provided for this is assignment is Queensland Seafood Industry Association. The client has defined the problem as:
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