Your paper should be an authoritative report that identifies a social media and strategic communication problem/issue/opportunity, explains why it’s important/relevant, and provides the solution. EXAMPLE:::Topic: Advertising on SnapChat Problem: How to do it? Relevance: Strategic communicators need to know how to advertise on SnapChat because it is becoming a mainstream social media platform that offers the best method for reaching the 13-34 year old audience. “More than 60% of U.S. 13-34 year old smartphone users are Snapchatters” (https://www.snapchat.com/ads (Links to an external site.)Links to an external site.). Solution: Detailed guide that addresses the processes and best practices for advertising on SnapChat. Questions that could be answered include: How do I advertise on SnapChat? What is the audience? How much will it cost? What is the ad payment model (e.g., pay-per-click)? What brands are currently using Snapchat advertising? What are the required criteria for my ads? What is the forecast for SnapChat use? What is an example/case study/campaign of a brand that has used advertising effectively on SnapChat? Why should I advertise on SnapChat as opposed to a competitor, like Facebook? Rubric 5 pages, executive summary, illustrations, charts, and references. Illustrations and charts can be included in-text, but should be appropriately and professionally sized (text should be aligned tight around images, as appropriate). They should only be used to draw an important or meaningful point (not to take up space). You should have a separate reference page with a minimum of 5 reliable citations. Structure: There is usually a separate title page, short executive summary (Links to an external site.)Links to an external site., introduction, background information, several pages educating the reader about the problem, several pages hypothesizing a solution, several pages offering an example of a company that used that solution to achieve results, and a conclusion. Format: 12-point, Times New Roman font, 1″ margins, double-spaced, PDF in portrait orientation (8.5″ by 11″). APA Style Citations. A minimum of five reliable citations – academic, professional, or popular press are acceptable, as long as the source is credible for the topic. (See Purdue OWL APA Style Guide for assistance: https://owl.english.purdue.edu/owl/resource/560/01/ (Links to an external site.)Links to an external site.) Style: Professional, serious, well written, and well edited. A professional report with elements of design, organized page layout, images, fonts, and colors
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