Please read the “Toyotas European Drive ” case from chapter 8, and answer to the following questions. It is important for you to read the chapter carefully before attempting to answer the assignment. The learning from reading the text must be reflected in your answers.I would like to bring your attention to the need to reveal what theoretical concepts are important in this case and should establish a theoretical foundation for your answers / the basis for conducting research and analysis.Question 1Why did the Europeans try to protect their auto industry from Japanese imports, and do you think this was fair to European consumers? you should discuss the pros and cons of global, bilateral, and regional integration using European market and Japanese autos as an example.
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