Students are required to work individually to create a 2,000 word marketing plan for the Moseley Folk Festival 2019 (http://www.moseleyfolk.co.uk/). The plan should include the vision and mission statements for the event, the marketing objectives, target market/consumer and positioning. A proposed communications plan for the live event that includes a forecasted communications budget must also be included. Your plan should include:
a) A brief overview of the Event concept
b) The marketing objectives for the event
c) The chosen target market (use data/statistics to support and justify assumptions)
d) The internal and external marketing factors of your event (SWOT analysis)
e) Vision and mission statements for the event
f) Apply The Marketing Mix (The 7 Ps) to the event
f)
g) A forecasted communications budget. Supporting data and evidence should be included in the appendices section.
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